IDOL

IDOL

Let me help you become
the woman you admire,
become your own

is a decision.

Elegance

idol

I started IDOL with one goal:
To help women reconnect with their own essence through elegance, simplicity, and intention.

Since I was a child, I’ve been in love with beauty — not just how it looks, but how it makes us feel. I studied at an art school, where I learned to see aesthetics with intention and emotion. That passion grew into over five years of direct and indirect work in the world of fashion, image, and lifestyle.

But I always felt that something was missing in the mainstream —
Too much noise. Not enough meaning.
Too many trends. Not enough structure.
So I built this space for women like you —
Women who want more than surface-level advice.
Women who want to feel powerful in a calm way, graceful in every moment, and deeply connected to themselves.

At IDOL, I combine art with attitude, style with self-awareness, and rituals with results.
I believe elegance begins within — and once you find your personal code of style and presence, everything else aligns.
Let’s discover your inner IDOL together.
– Sofia

I do not just give you fashion tips — I help you reconnect with your essence and express it through your style. Every service is tailored to you, your lifestyle, and your inner elegance.

Deeply personal approach

With a background in art, fashion, and real-life consulting, I blend creativity with structure — so your style becomes both effortless and organized, graceful and practical.

strategy

IDOL is not about trends or surface-level advice. It is about timeless beauty, intentional living, and building a wardrobe that empowers you every single day — from business to leisure.

Style with

substance

Discover a part of my works

The personal shopping experience was eye-opening. I used to feel overwhelmed in stores, but Sofia guided me with such calm and clarity. I came home with just a few pieces — and they all feel like me.

— Jasmina A., Lausanne

I never thought a wardrobe detox could be so freeing. Sofia helped me create outfits I actually love with the clothes I already had. It saved me time, money, and mental space.

— Claire D., Geneva

This wasn’t just fashion advice — it felt like therapy for my self-confidence. IDOL helped me reconnect with my femininity in a very grounded, meaningful way. I feel more like myself than ever.

— Valeria S., Paris

Working with Sofia helped me completely shift how I see my style. I finally stopped chasing trends and started dressing in a way that feels natural and elegant. Every morning feels easier now.

— Elena M., Zurich